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INTERNATIONAL: Post.Trust hires PR agency

DUBLIN: Post.Trust - the ebusiness subsidiary of Ireland's national postal service An Post - has hired Simpson Financial & Technology PR after a competitive pitch. Simpson FT has been tasked ... . Simpson FT reports to Chad Hooper, Post.Trust strategic marketing manager. ...

CAMPAIGNS: Public Sector - WSW targets Lewisham for mayoral vote

, the campaign was well received during the two-week voting period when stories appeared in the FT, The Times ...

CAMPAIGNS: What The Media Say - Eurosceptic tone to fore as IDS wins

. The three-month leadership campaign had 're-opened Tory divisions over Europe' (FT.com, 16 ...

FT pulls Virgin Atlantic print ad

LONDON - Virgin Atlantic's advertising campaign attacking the British Airways/American Airlines alliance has quickly run into trouble after the Financial Times refused to run one of its ads because of libel fears.

MEDIA CHOICE: Caroline Marshall, the editor of Campaign, was sick of the election coverage until she saw a recent Spectator promotion in association with WH Smith

"This campaign ran in about 75 retail and travel points and featured 7ft cutouts of William Hague and Tony Blair reading The Spectator. A backup poster campaign featured the strapline: 'Biased? You bet!' "These days, all publishers are trying to stand out and here is a case study ...

CAMPAIGNS: Election 2001 - What The Media Say. Messages of main parties face key test

. One by one, the opinion-forming press - from The Times to the FT to The Economist - declared ...

OPINION: News Analysis - Stage-managed events undone by reality check. Set-piece events play a role in election campaigning, but parties should not take success for granted, says Gidon Freeman

because the day's issue is the economy, but it also conveys a message of unity when the morning's FT ...

CAMPAIGNS: Recruitment Drive - Bell Pottinger counted in as NSO recruits

Considerable media interest was gained in the national launch, with attendance from photographers (e.g. FT ...

WHAT THE MEDIA SAY: Investigation into Maxwell accuses City

motivators. 'Greed is the only plausible explanation for this appalling display of City pusillanimity' (FT ...

WHAT THE MEDIA SAY: Blair speech is given the green finger

Government seemingly 'facing two directions at once' (FT.com, 8/3). But with the bulk of papers ...

 

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