THE BOOK OF LISTS: The 10 Best ambient campaigns
17 Dec 2001
tie day" event, the charity Beating Bowel Cancer covered the genitalia of the Cerne Giant, a 180ft ...
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Pearson sees no advertising recovery
18 Dec 2001 | by Claire Billings,
. The forecast came as the group reported its December trading statement, which revealed that the FT Group ... -year profits at the FT Group to be down 40%. It also cut 14% of staff, from 1,050 to 900, in an effort ...
MEDIA: FT.com launches cuttings service for PROs
14 Dec 2001 | by MATT WEINER
FT.com, The Financial Times' on-line operation, this week entered the PR services sector ... the sector they are interested in,' said FT Group head of comms Joanna Manning-Cooper. The company ... only the most relevant information rather than the most complete,' said Nigel Stockton, FT Group ...
Tic Tac creative talks put Banks Hoggins on alert
13 Dec 2001 | by RAVI CHANDIRAMANI
in January, star a sharp-suited 3ft 9in black man impressing hordes of women by crafting clever tricks ...
Safeway launches first hypermarket
13 Dec 2001 | by MARK KLEINMAN
Safeway has unveiled its first hypermarket, with a retail concept designed to support the company's claims to provide the leading supermarket experience in the UK. The 58,000 sq ft store, in Plymouth, Devon, includes Safeway's first electricals department, selling a range of cameras, CDs, TVs ...
CONFERENCES AND EXHIBITIONS: Exhibitors make an impact with stands - Flexibility and cost-effectiveness keep modular units in demand
13 Dec 2001 | by PHILIP CHADWICK, a reporter on Marketing Event
services for the past ten years," he says. "Our basic system is robust. It can range from eight to 15ft ...
ANALYSIS: Do ads work for newspapers? - As newspapers do battle for a shrinking readership, Daniel Rogers asks whether brand advertising boosts circulation
13 Dec 2001 | by DANIEL ROGERS
with the exception of some Guardian work and possibly the early Independent work. The 'No FT: No Comment' work ...
INTERNATIONAL: Post.Trust hires PR agency
07 Dec 2001
DUBLIN: Post.Trust - the ebusiness subsidiary of Ireland's national postal service An Post - has hired Simpson Financial & Technology PR after a competitive pitch. Simpson FT has been tasked ... . Simpson FT reports to Chad Hooper, Post.Trust strategic marketing manager. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
