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FT backs Asia launch with fully integrated campaign

business newspaper and increase the reach of FT.com across the Asia region. With content commissioned and edited by the company's recently established news-editing operation in Hong Kong, the new FT Asia edition ... network. The marketing campaign spend is over £1m and positions the FT as a complete and essential read ...

Lloyds TSB emphasises 'Ideal' savings

-store material including leaflets promoting the service to customers and 6ft-high branded stands. It has also ...

DIRECT: Lloyds TSB emphasises 'Ideal' savings

-store material including leaflets promoting the service to customers and 6ft-high branded stands. It has also ...

TELEMARKETING LEAGUE TABLES: Call centres hold up in tough times

% fulfilment. Clients include Vauxhall, FT.com, Energis. Member DMA. Web site www ...

DM LEAGUE TABLES: Top 85 Direct marketing agencies 2003

As the effect of client cutbacks filters through to all areas of the industry, Ken Gofton assesses the extent of the damage to DM.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.