18 Dec 2003
| by Sam Solley
ft to 8ft and needs no assembly. The product, constructed from card and elastic bands, simply pops up ...
04 Dec 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
This week's column comes to you from Qantas flight QF010, 37,000ft somewhere above the Pacific
04 Dec 2003
trailers, and an 18ft support truck, to promote its products for the next three years. From January
04 Dec 2003
| by Chris Stephenson, Communications planning manager, Rocket
Then it changed, and everything from a banana to the Houses of Parliament became a medium.
So I wasn't surprised, while strolling through London, to be confronted by a 50ft-long truck advertising a greatest hits album from Bruce Springsteen, with the help of horns blasting out riffs from Born in the USA ...
27 Nov 2003
| by Daniel Rogers
Three marketers now occupy the highest office in the UK - literally.
On the top floor of Canary Wharf, 800ft above the ground, we find Barbara Cassani, Keith Mills (pictured right) and David Magliano (pictured left), chairman, chief executive and marketing director respectively of a sparkling new brand ...
13 Nov 2003
, with a cover price of 4. The quarterly magazine will be edited by the FT's 'How to Spend It' launch
13 Nov 2003
| by Sam Solley
to live off less.
Another problem is with CRT televisions - those 2ft-deep TVs that are soon to become a ...
06 Nov 2003
| by Daniel Rogers
As well as devising the marketing strategy for the 50m refit, she was also responsible for the design of the suite, right down to the choice of leather seats, 6ft 7in foam mattresses and Ian Schrager-style lighting.
Sitting at the bar in the prototype at the airline's Gatwick headquarters, Copus stresses ...
16 Oct 2003
FT.com head of marketing Yehuda Shapiro and Tony Green from design agency Ideology, signified a ...
09 Oct 2003
Yahoo! Finance has signed a content deal with the Financial Times. The paper will supply telecoms, IT and financial news and commentary to the site.