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OUTDOOR SHOWCASE: Outdoor is about far more than posters. Tube trains, trucks and 70s-style runners have all given brands a platform on which to advertise recently

trucks carried the 7ft by 7ft creative for two months and journey tracking let the RAC assess the number ...

DIRECT MAIL SHOWCASE: In association with Royal Mail

A distinguished Fleet Street editor, the FT's Sir Gordon Newton, once admitted that the allure ...

MARKETING SOCIETY AWARDS: Marketer of the year

believer in shrewd category management and solid in-store marketing. In an article for the FT last year ...

Financial Times launches 'Lunch with the FT' promotion

LONDON - The Financial Times is to launch its annual 'Lunch with the FT' promotion next week...The promotion sees 400 of the UK's top restaurants offering an exclusive FT lunch or dinner for £8, £10, £12.50 or £15. 'Lunch with the FT' will be launched in the Weekend FT on Saturday January 18 with a full list of all participating restaurants. The list can also be seen online on FT.com every ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.