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THE MARKETING OLYMPICS

Three marketers now occupy the highest office in the UK - literally. On the top floor of Canary Wharf, 800ft above the ground, we find Barbara Cassani, Keith Mills (pictured right) and David Magliano (pictured left), chairman, chief executive and marketing director respectively of a sparkling new brand ...

INTERNATIONAL BUSINESS MEDIA: GATEWAYS TO THE POWER PEOPLE

: eg. FTfm (FT Fund Management); FT/IT - a fortnightly report focusing on IT; Around 200 world reports ... in print, online and using the FT database, eg. a campaign for the Mercedes SL directing people to an online game Cover price: 1 Circulation: 455,000 "The real point about the FT is that we're a truly ...

Investors call for yet more cost cutting at merged ITV

The report in the Financial Times comes just days after powerful shareholders forced Carlton chairman Green to stand down and withdraw as ITV chairman designate. The same shareholders, led by Fidelity and Standard Life, now want to see radical cost-cutting to deliver more shareholder value. The FT ...

BT looks at entering pay-per-view television market

broadcaster. The FT report also says that BT will have a library of content for people to choose from ...

Financial Times and CNN first choice for opinion leaders

The survey, published this week by Ipsos-RSL, showed that the FT is considered the most ... this highly influential demographic." However, the FT does not lead in the UK. At home, it is The Times ... for the Financial Times in Europe, the Middle East and Africa, said: "Once again, the FT clearly leads the way ...

Lachlan Murdoch struggles to save the New York Post

In an interview in the FT's Creative Business, Murdoch said he regards the Post's profitability as a "personal goal" within a self-imposed, two-year deadline. For the turnaround to succeed, Lachlan, who grew up in Manhattan, has to make sure that the Post beats its New York tabloid rival, the Daily ...

MEDIA CHOICE: Hulk

. It is nearly 50ft wide and towers 7ft above a traditional 96-sheet poster, the Hulk's silhouette forms ...

CNN tops Europe survey as BBC World gets stronger

websites at 10.7%. Both the BBC and CNN outstripped FT.com's and Sky News' online reach. If you have ...

PRODUCTION REPORT: Post under pressure

1997 Staff: Averaging around 14, looking to add more Kit: 1,500 sq ft satellite operation includes ...

Channel 4 promotes Big Brother

in an outdoor campaign encompassing posters and huge 200ft-wide creations. The campaign, devised by Michaelides

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.