27 Nov 2003
| by Daniel Rogers
Three marketers now occupy the highest office in the UK - literally.
On the top floor of Canary Wharf, 800ft above the ground, we find Barbara Cassani, Keith Mills (pictured right) and David Magliano (pictured left), chairman, chief executive and marketing director respectively of a sparkling new brand ...
31 Oct 2003
| by Pippa Considine
: eg. FTfm (FT Fund Management); FT/IT - a fortnightly report focusing on IT; Around 200 world reports ...
in print, online and using the FT database, eg. a campaign for the Mercedes SL directing people to an online game
Cover price: 1
Circulation: 455,000
"The real point about the FT is that we're a truly ...
24 Oct 2003
| by Staff,
The report in the Financial Times comes just days after powerful shareholders forced Carlton chairman Green to stand down and withdraw as ITV chairman designate.
The same shareholders, led by Fidelity and Standard Life, now want to see radical cost-cutting to deliver more shareholder value. The FT ...
07 Oct 2003
| by Staff,
broadcaster. The FT report also says that BT will have a library of content for people to choose from ...
26 Sep 2003
| by Josh Brooks,
The survey, published this week by Ipsos-RSL, showed that the FT is considered the most ...
this highly influential demographic."
However, the FT does not lead in the UK. At home, it is The Times ...
for the Financial Times in Europe, the Middle East and Africa, said: "Once again, the FT clearly leads the way ...
09 Sep 2003
| by Steve Guy,
In an interview in the FT's Creative Business, Murdoch said he regards the Post's profitability as a "personal goal" within a self-imposed, two-year deadline.
For the turnaround to succeed, Lachlan, who grew up in Manhattan, has to make sure that the Post beats its New York tabloid rival, the Daily ...
31 Jul 2003
| by Steve Huddleston, Head of media buying, BT marketing services
. It is nearly 50ft wide and towers 7ft above a traditional 96-sheet poster, the Hulk's silhouette forms ...
03 Jul 2003
| by Staff,
websites at 10.7%. Both the BBC and CNN outstripped FT.com's and Sky News' online reach.
If you have ...
20 Jun 2003
| by Camilla Palmer and Simon Wakelin
1997
Staff: Averaging around 14, looking to add more
Kit: 1,500 sq ft satellite operation includes ...
15 May 2003
in an outdoor campaign encompassing posters and huge 200ft-wide creations. The campaign, devised by Michaelides