This week's column comes to you from Qantas flight QF010, 37,000ft somewhere above the Pacific
As well as devising the marketing strategy for the 50m refit, she was also responsible for the design of the suite, right down to the choice of leather seats, 6ft 7in foam mattresses and Ian Schrager-style lighting. Sitting at the bar in the prototype at the airline's Gatwick headquarters, Copus stresses ...
's largest advertisement in a field next to Gatwick Airport in Sussex. TUI says the 100,000sq ft logo
.guardian.co.uk 2 www.ft.com 3 www.thesun.co.uk 4 www.fhm.com 5 www.timesonline.co.uk 6 www ...
The innovative ad campaign appears on sites including The Times , The Economist and FT.com , featuring the slogan used across other advertising media: "The only truly flat bed in business class." The ads uses banners, skycrapers and overlays. An animated character first appears cramped in a skyscraper ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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