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Direct news brief: Gillette takes to road

it claims is its biggest UK marketing campaign. It has transformed a 40ft-long HGV for use in an interactive

FT.com rolls out advanced behavioural ad targeting

LONDON - FT.com is launching a behavioural targeting service for online advertisers to enable them...FT.com will become the first non-US website to offer this service for clients on a global basis ... Revenue Science will assist FT.com in creating the service. The classification into distinct user groups ... data and registration and location of internet access. FT.com said that the technology enables ...

Telecom Express completes buyout from AMV BBDO

was founded in 1989. Clients include The Daily Telegraph, The Guardian, FT, Evening Standard, CBBC, BBC Radio ...

Publicis launches DM campaign for Queen's Awards

of industry and service sectors. The FT coverage is accompanied by a letter with a detachable response ...

DM League Tables: Top 85 Direct Marketing Agencies 2003

dir Erik Beaton. Major clients include Peugeot, Mazda, FT.com. 70% call centre, database ...

FT unveils insert and email drive for Europe edition

Launching this Saturday, it includes an insert campaign in the FT magazine and an email campaign, which is to be sent to 70,000 people across Europe from the FT's database. The below-the-line activity backs up a wider campiagn. This Saturday, the weekend FT will also distribute a special commemorative ...

Government body hands Panlogic integrated brief

such as FT.com, the Telegraph, This Is Money and the PDA information service AvantGo. Media buying is through ...

Law's Boy Meets Girl to offer 'true 360-degree creativity'

design consultancy, the name of which has not been revealed. In an interview in today's FT Creative ... FT Creative Business that this is because the contract was only drafted in October and signed just ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.