to remove filtersSpecial Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
-Mei Thompson, the regional managing director of the FT Asia, says: "We initially saw the reports as something ...
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Superbrands case studies: Gillette
29 Nov 2004
about 30ft of whiskers from his face. © 2004 Superbrands Ltd ...
Direct news brief: Gillette takes to road
08 Sep 2004
it claims is its biggest UK marketing campaign. It has transformed a 40ft-long HGV for use in an interactive
Campaign: Smirnoff hires 'rocketman' for relaunch - Publicity Stunt
16 Jul 2004 | by Ian Evans
. The rocketman - alias Texan Scott - climbed 152ft and entered the Guinness Book of World Records. However, while ...
Charles Worthington names Steel as new-media agency
07 Jun 2004 | by Staff,
and FT.com, will also work in data capture elements and email marketing so that the site will sit ...
Campaign: Insurance stunt boosts Somerfield wines - Consumer PR
21 May 2004 | by Donna Werbner
a wine-tasting session with Mount, the FT was persuaded to look at the business implications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
