to remove filtersFT waters down Creative Business
17 Dec 2004 | by MediaWeek
into the pages of the main newspaper. A spokeswoman for the FT said the decision to change the frequency ...
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Brum Rotunda to get ad makeover
17 Dec 2004 | by MediaWeek
The screen, seven storeys’ high and 40 windows’ wide, fitted to the side of the 265ft tower block, will be visible from all over Birmingham and from the M6 motorway’s spaghetti junction. The screen will be made up of thousands of LED lights, which will project “massive” animated adverts from February 2005 ...
The Natural History Museum partners with Mworldwide
15 Dec 2004 | by Staff,
events in the main hall and adjacent exhibitions. With this in mind, the new 6,000sq ft flagship store ...
Media DNA - Guardian Unlimited/The Guardian
14 Dec 2004 | by MediaWeek
With online offering print the additional benefits of allowing users to access archives and interact in real time, it’s not surprising that this trend is set to continue. With both versions of the brand following the same look, feel and tone (e.g The Financial Times/FT.com) one would presume ...
Love & Hate - Why classified sales deserve equal rights
14 Dec 2004 | by MediaWeek
. The next time you look at the FT’s appointments section, The Guardian jobs pages or the Daily Mail’s travel ...
For & Against - Should The Daily Telegraph go tabloid?
07 Dec 2004 | by MediaWeek
, with the exception of the FT, have gone or are going compact (or Berliner size), leaving The Telegraph an opportunity ...
Street-Porter endures snake bites for nine celeb meals
24 Nov 2004 | by Sam Matthews,
after walking a 200ft-high tightrope attached to a bamboo shopping trolley. Viewers voted for former ...
Appleton needs her mum after jungle tightrope task
23 Nov 2004 | by Sam Matthews,
with oxygen after she walked a 200ft tightrope for 'I'm a Celebrity''s second bushtucker trial last night
My favourite campaign - Fifteen minutes of fame and more – for Channel 4
23 Nov 2004 | by MediaWeek
Who could forget the bilious-faced Chairman Mao poster peering down at revellers in Soho , or the traffic-stopping Marilyn Monroe at Vauxhall Cross. For two mesmerising weeks in 2002 everywhere you turned you were confronted with a Warhol picture, on a giant billboard. The 20ft x 20ft “ Golden Square ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
-Mei Thompson, the regional managing director of the FT Asia, says: "We initially saw the reports as something ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
