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Superbrands case studies: Asda

which vary from between 10,000 and 100,000 ft2, aiming to place the right development in the right ... ,000ft2, but are designed to suit the urban commuter who might need a sandwich for lunch or last minute ...

Hollinger sale continues as it looks to sell digital assets

, was head of Hollinger Digital. The FT reports that $15.5m worth of incentive payments were paid to senior ...

Point of purchase: Quick-sell TV

purchasing decision at home watching TV, but in the 'last 10ft' of the shopping experience. Marketers can ...

Branding brief: McKenzie to open first concession

in Manchester's Arndale Centre at the end of this month. The 1000 sq ft space, designed by creative consultants

Dixons plans rejig after chief shifts to Link role

space of more than 20,000 sq ft. They offer greater interactivity with products. The retail group has ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.