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Mark Ritson on branding: Go on, spoil yourself; everyone else is

. It boasts 103 rooms, five swimming pools, a bowling alley, and a 50-seat screening room. - The 280ft ...

New campaign: Magners

The TV campaign features the warm fireside of a friendly pub, juxtaposed with the cold Magners apple orchard. The ads, which begin in December, will run on terrestrial channels. There will also be an extensive outdoor campaign, which will include a 180ft poster of the orchard that will cover the entrance ...

Desert Island Brands - Dale L Sklar

1. Survival essential Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great outdoors? I'd opt for a 20-ft container washed up on my island containing rolls of plastic bubblewrap ...

PepsiCo denies Danone takeover bid amid market speculation

system". The FT also cited speculation of a possible Danone bid by other US groups and of Nestle, a ...

Profile: Healthy recovery - Rob Murray, Marketing director, Ryvita

of Murray's 40ft yacht on display. 'That's for the weekend,' he says, which could explain why he is happy ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.