to remove filtersMcCartney, U2 and Bragg lend names to copyright ad
07 Dec 2006 | by by Jennifer Whitehead
of the Gowers Report, which was compiled by former FT editor Andrew Gowers. It recommended ...
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BBC under pressure from Brown to increase cuts
11 Dec 2006 | by by Staff
politicians who still have a deep dislike for us and want to see us cut to size," Simpson said. The FT said ...
Media News brief: Pretty Polly unveils poster
29 Nov 2006
Pretty Polly, the hosiery brand, has unveiled a risque 64ft-high poster, which it claims is the UK
Media: Strategy Analysis - Bringing some colour to Xerox users
24 Nov 2006
firsts. - Online: On three business sites across Europe, including FT.com, users were met by a mono ... version of FT.com. - TV: A 30-second TV ad ran across five pan-European channels, which included Xerox ... per cent click-through rate on FT.com (the industry average is 0.2 per cent). Eurosport attracted more ...
Financial Times on the hunt for direct agency
23 Nov 2006 | by by Ben Bold
on a project-by-project basis. A spokeswoman for the FT confirmed that the brand is looking for an agency, adding that David Kirby, the FT's head of customer development, is overseeing the search. The successful agency will be responsible for devising below-the-line activity to promote the newspaper and FT ...
FT promotes Jackson to marketing director for EMEA
21 Nov 2006 | by by Daniel Farey-Jones
Jackson will be responsible for product, brand and business-to-business marketing as well as direct marketing, retail marketing and enterprise development. She joined the FT in March from catering company Brake Bros, where she was marketing director. Michael Rzesnitzek, EMEA managing ...
Papers gear up for cross-media ad sales
21 Nov 2006 | by Media Week
that lend themselves to cross-media solutions. The FT's display advertising team has been integrated ... the FT's portfolio of brands and platforms. The mid-market titles have been slower to respond ... to integrated offerings, newspapers claim agencies have been slower to respond. The FT's Jollife says: "We ...
Media: Double Standards - 'There's a renewed excitement about business'
17 Nov 2006
financial and corporate advertisers. We've worked closely with the luxury goods brands, who now see the FT ... focus over the past year and it shows - we provide expert comment and analysis that is unique to the FT ... between a quality, premium-priced product such as the FT and a freesheet. There's a place for both, but we ...
Media News brief: FT appoints global marketing director
08 Nov 2006
The Financial Times has appointed Frances Brindle as global marketing director. It has also promoted Ben Hughes from the role of global advertising director to become global commercial director and deputy chief executive.
FT names Hughes as global commercial director
03 Nov 2006 | by by Staff
In his new role, Hughes, who joined the FT in 1983, will continue to run the FT's global advertising operations, but will also be responsible for FT Conferences and the FT Research Centre, the company's international research service. Jayne Van Hoen, who runs the FT's global conferences ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
