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Marketing League Table: Digital Leagues

% iTV, 5% mobile, 40% mktg, 5% other. Clients incl AOL, FT. www.steel-london.co.uk 36 Equator ...

The Work: New campaigns - UK

beaches and stunning waterfalls, some of which are 60ft higher than Niagra Falls. PIZZA HUT - OVERTIME ...

Media: Things we like

of promotion and we like the result. The station has suspended a huge 20ft plastic star stuffed with cash above ...

Direct News brief: Macmillan Cancer Support in direct drive

direct-response outdoor campaign. Four 40ft ads claiming 'We're here to help people living with cancer

Cravendale out, FT in at DDB London

The Arla-owned milk brand moved to Wieden & Kennedy after a three-way pitch that included Clemmow Hornby Inge, while the FT handed DDB its business after a final shoot-out against Miles Calcraft ... executive of the FT, said: "We look forward to working with DDB to create a campaign that builds on our ...

FT could shed 40 journalists in web and print shake-up

According to media reports, up to 40 FT journalists from the production pool could be asked ... and print editorial system by the autumn. The FT, which has 500 staff working across its editorial staff ... was still ongoing. It is understood that the FT's senior management will be conducting a review of its ...

Media: Financial Times refreshes its website

The Financial Times has refreshed its website, FT.com, with new features for users and advertisers

Media: Things we like

" bands. FT.COM'S REVAMP The Financial Times' website has long been a must-see source of breaking news ... . The best news is for advertisers, though - ads seem to stand out more on the page and FT.com is offering ... to the lack of clutter. FT.com is apparently planning more changes to the site, including improved classified ...

Editorial: New media, same rules

. Now that the FT has gone all front-page about word-of-mouth being the new advertising, it is time

MySpace in talks with Google and Microsoft over search engine link-up

the venture. Eric Schmidt, chief executive of Google, told the FT: "We've looked at this carefully ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.