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FT to launch text voucher campaign to target young readers

LONDON - The Financial Times has teamed up with south-east of England newsagent chain Martin McColl to offer consumers mobile phone vouchers entitling them to free copies of the paper.

Financial Times on the hunt for direct agency

on a project-by-project basis. A spokeswoman for the FT confirmed that the brand is looking for an agency, adding that David Kirby, the FT's head of customer development, is overseeing the search. The successful agency will be responsible for devising below-the-line activity to promote the newspaper and FT ...

Whole Foods job handed to Liquid

The US retailer plans to open the 125,000ft2 outlet on Kensington High Street, London, later this year, on the former site of Barkers department store. Liquid, which was hired following a competitive pitch, will create direct activity to promote the branch. Whole Foods Market plans to open more ...

Direct News brief: Macmillan Cancer Support in direct drive

direct-response outdoor campaign. Four 40ft ads claiming 'We're here to help people living with cancer

Direct News: Whole Foods hunts agency

The retailer, which also owns the Fresh & Wild chain, plans to open its 125,000ft2 store on the site of the former Barkers department store on London's Kensington High Street next year. Whole Foods Market has yet to announce the opening date or disclose details about the store, except to say ...

Raymond Snoddy on media: Readership data must tell whole tale

produced the dramatic news that FT readership had fallen by more than a quarter from April 2005 to March ... eyes, circulation was actually rising. And the FT was scarcely the first newspaper or magazine ... , are more reliable than NRS readership data. The FT problem, it appears, has as much to do with sample ...

Active Investors newly available from the FT

The list consists of subscribers to publications from the FT Group with a focus on investment, such as FT Active Investors. It also includes readers of WI Link, FT Annual Reports and the Financial Times newspaper in the UK, continental Europe, Asia and North America. Research shows that FT readers based ...

Them appoints OgilvyOne's Hendey as head of digital

Hendey was at OglivyOne for a year, managing all the internet-related international projects on the agency's American Express account. He was previously at Proximity London for five years, where he was a senior producer working on clients including FT.com, Guinness, Whiskas and Virgin. At Them ...

ABCs show increase for Guardian and FT

The Guardian was the only quality daily to enjoy month-on-month and year-on-year circulation rises in the May newspaper Audit Bureau of Circulations figures.

Financial Times hands list management to RSA Direct

The company's data portfolio covers readers of the FT and subscribers to other Financial Times business publications across the UK, Europe, Asia and North America. Kate Amos, product manager at FT ... and has the responsiveness you would associate with such a strong brand as the FT." The FT is the most ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.