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LONDON - The Financial Times has teamed up with south-east of England newsagent chain Martin McColl to offer consumers mobile phone vouchers entitling them to free copies of the paper.
Jackson will be responsible for product, brand and business-to-business marketing as well as direct marketing, retail marketing and enterprise development. She joined the FT in March from catering company Brake Bros, where she was marketing director. Michael Rzesnitzek, EMEA managing ...
The Financial Times has appointed Frances Brindle as global marketing director. It has also promoted Ben Hughes from the role of global advertising director to become global commercial director and deputy chief executive.
In his new role, Hughes, who joined the FT in 1983, will continue to run the FT's global advertising operations, but will also be responsible for FT Conferences and the FT Research Centre, the company's international research service. Jayne Van Hoen, who runs the FT's global conferences ...
FT Group sales are up 5% and ad revenue at the Financial Times has increased by 10% in the nine months to 30 September, ahead of the fourth quarter, which is a key selling season in higher education and consumer publishing. It said it was confident that 2006 will be "another good year as we increase margins ...
at its FT Group division for the first nine months of the year are up 10%....record profits this year. As well as the FT and FT.com , FT Group houses FT Deutschland and France ... for the performance of the FT itself, which only returned to profit in 2005 after two years in the red. Some investors have called for Pearson to sell off the FT, but Scardino's opposition to such a move is well known ...
Hughes, worldwide advertising director for the Financial Times, said: "It's great to see the FT brand ... respondents, the FT was found to be the most trustworthy and credible title." The leader in the business ...
The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...
The Financial Times is set to ditch its iconic "No FT, no comment" strapline and is expected...The new work is expected to break in the spring and will promote the newspaper and FT.com to a ... for the business. The "No FT, no comment" line was introduced by Ogilvy & Mather in 1982. However, the account moved to Delaney Fletcher Slaymaker Delaney & Bozell in the early 90s. Frances Brindle, the FT ...
News that the Financial Times is ditching one of advertising's most iconic straplines, the "No FT...The new line, expected to be "We live in Financial Times", will be used to target a globally focused, technology-savvy audience. While the FT's claims of editorial authority are still important ... to its appeal. If the FT gets its positioning right, there is still a huge opportunity - just look ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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