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Mark Ritson on branding: Sport brands get a $15 realitycheck

favourite player. He was much smaller than the other players, barely reaching 6ft 2in - minuscule ...

Whole Foods job handed to Liquid

The US retailer plans to open the 125,000ft2 outlet on Kensington High Street, London, later this year, on the former site of Barkers department store. Liquid, which was hired following a competitive pitch, will create direct activity to promote the branch. Whole Foods Market plans to open more ...

FT to launch weekday edition of How To Spend It

The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...

The Work: New campaigns - UK

. The phone is decked out in the chav's pattern of choice, Burberry tartan. The 1,400 sq ft flagship store ...

Danish store Ilva aims to rival Habitat and John Lewis

The 120,000 sq ft store will be unveiled at Lakeside in Thurrock, Essex, with Manchester and Gateshead branches to follow later this summer. A £5m campaign, including posters, catalogue door-drops and local press, has been created by ad agency Isobel, which won the business last year without a pitch ...

Vidal Sassoon rolls out global overhaul

in Liverpool's new shopping development, the Met Quarter, opens in April. The 2000ft2 outlet ...

Branding News: Vidal Sassoon rolls out global overhaul

, opens in April. The 2000ft2 outlet will be situated on the first floor of the development, alongside ...

Tesco sets up dedicated in-store zone for Apple

it announced it would be rolling out a 30,000ft2 mezzanine format for its biggest Tesco Extra stores, with one ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.