to remove filtersMark Ritson on branding: Sport brands get a $15 realitycheck
22 Nov 2006
favourite player. He was much smaller than the other players, barely reaching 6ft 2in - minuscule ...
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Media News brief: Pretty Polly unveils poster
29 Nov 2006
Pretty Polly, the hosiery brand, has unveiled a risque 64ft-high poster, which it claims is the UK
Retail News Brief: Robert Ashworth to add womenswear
02 Aug 2006
has hired design agency Caulder Moore to design a 1000ft2 area for the range extension at its store
Retail News: Slater Menswear in store revamp
12 Jul 2006
The chain's 25,000ft2 Manchester store will be the first to be revamped, before the new look, including updated POS material, is rolled out to the rest of its 22 stores. Slater Menswear specialises in discounted quality brands. Its flagship Glasgow store is the world's biggest dedicated menswear store ...
Rooney's bloody red cross for Nike causes uproar
21 Jun 2006 | by by Joanne Oatts
Created for Nike by Wieden Kennedy London, the ad was unveiled earlier this week in-store, in press and on billboards, the most prominent being a 60ft execution alongside the M4 in West London. Stephen Pound, Labour MP for Ealing North, has called the image "truly horrible". "This is such a ...
Rooney in celebratory lion's roar alongside the M4
20 Jun 2006 | by by Joanne Oatts
for three hours in a studio for the image, which is 60ft by 90ft in size. The image will also appear ...
Retail choice: Quiksilver
24 May 2006 | by Mat Haywood, Insights manager, Fitch
Quiksilver's new 5000ft2 European flagship store on Regent Street highlights a number
Mark Ritson on branding: How Asprey lost its sparkle
04 May 2006
on their refurbished 40,000ft2 retail 'masterpiece'. The entrepreneurs had made millions from licensing Ralph Lauren ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
