to remove filtersMcCartney, U2 and Bragg lend names to copyright ad
07 Dec 2006 | by by Jennifer Whitehead
of the Gowers Report, which was compiled by former FT editor Andrew Gowers. It recommended ...
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BBC under pressure from Brown to increase cuts
11 Dec 2006 | by by Staff
politicians who still have a deep dislike for us and want to see us cut to size," Simpson said. The FT said ...
FT to launch text voucher campaign to target young readers
07 Dec 2006 | by by Joe Lepper
LONDON - The Financial Times has teamed up with south-east of England newsagent chain Martin McColl to offer consumers mobile phone vouchers entitling them to free copies of the paper.
Financial Times on the hunt for direct agency
23 Nov 2006 | by by Ben Bold
on a project-by-project basis. A spokeswoman for the FT confirmed that the brand is looking for an agency, adding that David Kirby, the FT's head of customer development, is overseeing the search. The successful agency will be responsible for devising below-the-line activity to promote the newspaper and FT ...
Mark Ritson on branding: Sport brands get a $15 realitycheck
22 Nov 2006
favourite player. He was much smaller than the other players, barely reaching 6ft 2in - minuscule ...
FT promotes Jackson to marketing director for EMEA
21 Nov 2006 | by by Daniel Farey-Jones
Jackson will be responsible for product, brand and business-to-business marketing as well as direct marketing, retail marketing and enterprise development. She joined the FT in March from catering company Brake Bros, where she was marketing director. Michael Rzesnitzek, EMEA managing ...
Vcmedia hires ex-FT sales chief for key online role
21 Nov 2006 | by James Livesley
of head of media at the company and was in charge of generating advertising revenue. At the FT, Sharp ... and FT.com. He started his career with Haymarket Publishing, owner of Media Week. The entire Vcmedia ... and operations. He did online and offline at the FT and he understands where online fits in with the whole ...
Papers gear up for cross-media ad sales
21 Nov 2006 | by Media Week
that lend themselves to cross-media solutions. The FT's display advertising team has been integrated ... the FT's portfolio of brands and platforms. The mid-market titles have been slower to respond ... to integrated offerings, newspapers claim agencies have been slower to respond. The FT's Jollife says: "We ...
Media: Double Standards - 'There's a renewed excitement about business'
17 Nov 2006
financial and corporate advertisers. We've worked closely with the luxury goods brands, who now see the FT ... focus over the past year and it shows - we provide expert comment and analysis that is unique to the FT ... between a quality, premium-priced product such as the FT and a freesheet. There's a place for both, but we ...
Contact book update
15 Nov 2006
PRESS John Reed has been made motor industry correspon dent at the Financial Times . Previously the FT's South Africa correspondent in Johannesburg, Reed replaces James Mackintosh , who is now hedge funds correspondent. Mackintosh replaces Stephen Schurr , who left the paper in August to join a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
