Click 
to remove filters
The Financial Times is set to ditch its iconic "No FT, no comment" strapline and is expected...The new work is expected to break in the spring and will promote the newspaper and FT.com to a ... for the business. The "No FT, no comment" line was introduced by Ogilvy & Mather in 1982. However, the account moved to Delaney Fletcher Slaymaker Delaney & Bozell in the early 90s. Frances Brindle, the FT ...
News that the Financial Times is ditching one of advertising's most iconic straplines, the "No FT...The new line, expected to be "We live in Financial Times", will be used to target a globally focused, technology-savvy audience. While the FT's claims of editorial authority are still important ... to its appeal. If the FT gets its positioning right, there is still a huge opportunity - just look ...
LONDON - The Financial Times is set to ditch its iconic "No FT, no comment" strapline...The new work is expected to break in the spring and will promote the newspaper and FT.com to a ... . The "No FT, no comment" line was introduced by Ogilvy Mather in 1982. However, the account moved to Delaney Fletcher Slaymaker Delaney Bozell in the early 90s. Frances Brindle, the FT's marketing ...
succinctly, it was a ‘slam-dunk business decision' ( Moonage Spacedream Blog , FT , 24 Sep). Analysis ...
direct-response outdoor campaign. Four 40ft ads claiming 'We're here to help people living with cancer
visiting the service, compared to 54,800 in 2004. The FT.com website experienced an increase in traffic ...
The Big Star promotion, which is supported by TV, outside and viral advertising and marketing, is designed to increase the station's reach by getting more people tuning into Virgin to win the prize. The 20ft by 20ft Perspex star will remain in place until someone correctly guesses the amount of fake ...
The fake cash is packed into the "Big Star", a 20ft perspex model of the station's red star logo hanging above Regent Street. Virgin is hoping to increase its reach across the UK with the promotion, which it is trailing with TV, internet video and outdoor ads starring its breakfast DJ Christian O ...
The Financial Times' multimedia newsroom, which blends print and online operations, is to launch on 1 October.
. Rival television brand CNN increased its internet share to 9.6% from 7.2%, while FT.com rose to 9 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
