Branding: Design choice - Abercrombie & Fitch
11 Jul 2007 | by Beri Cheetham, Executive creative director, Billington Cartmell
and beautifully illuminated garments to stand out in the monolithic 20ft-high shelving units. The store could ...
. The flagship store, at number 311, boasts 25,000ft2 of floorspace, offering what the company calls 'stylish ... modern Japanese shopping experience'. The second outlet, at number 170, is a smaller 17,000ft2 ... from it,' says Coble. 'It rolled out the stores, most of which were less than 10,000ft2, as a chain ...
and beautifully illuminated garments to stand out in the monolithic 20ft-high shelving units. The store could ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.