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The Work: New Campaigns - UK

economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...

The Week in Marketing: 2 December 2008

-for-like sales for the past seven weeks. FT trust ads The Financial Times is launching a poster campaign ... by DDB London, shows a St Bernard dog emerging from an alpine storm with a copy of the FT attached to its ...

Media: Things we like

The FT website's new forums feature

The Work: New campaigns - UK

crisis, and drive viewers to a microsite, www.ft.com/budgets, which contains case studies on the benefits ...

Premier Foods denies plans to sell brands

and its range of Sharwoods sauces. Premier said the FT was wrong to say it was considering the sale ... disposals the more likely option. The FT claims Premier wants to raise between 200m and 300m by either ...

The Work: Private view

tub, a Somers Town or a Hovis. You learn to recalibrate. I'd seen the bmi (3) advertising in the FT ...

PepsiCo invests £16m in UK R&D centre for healthy snacks

The 92,000-sq-ft centre in Beaumont Leys, Leicester, will house the company's core technical staff across R D, engineering and technical services. The building brings key facilities under one roof for the first time, including a sensory laboratory, product development laboratories and 'pilot plants' - small ...

The week in marketing

is trialling a convenience-store format in the UK. The 6000ft2 Lidl Express store focuses on food ...

Co-operative to expand city-centre estate

The stores are likely to be more than 15,000ft2 and in The Co-op's large convenience format. It also faces competition from Waitrose, which is trialling convenience formats. The Co-operative, which merged with United Co-operatives last July, currently operates 2200 food stores of 10,000ft2 or more ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.