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FT promotion highlights high-value audience appeal

toolkit at ft.com/advertising. The direct marketing campaign handled by Touch DDB and DDB London will target 300 existing contacts with a pack and guide and an FT branded pair of binoculars. The guide ... in FT print and online products. The guide profiles six audience "breeds" - including the high net ...

Male picks London to lead JCDecaux growth

under-7s at Cobham RFC Enjoys: Running, swimming and tennis Desert island media: FT.com, Sunday ...

Word of Mouth - old tradition versus new world?

.77 Twitter www.twitter.com 4.62 Financial Times www.ft.com 2.77 Engadget www ...

FT mobile site recognises users' needs

Service: FT mobile service Owner: Financial Times What's happened? New site has launched ... and publishers taking a more serious look at what they're doing with mobile. The FT has followed suit with a relaunched mobile site, m.ft.com, which is consistent with the new FT.com design unveiled in November ...

Planet Media - A speed-read guide to the major developments of the week

p to 45p on 12 January. FT owner has good news FT owner Pearson said FT Publishing produced good ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.