to remove filtersCreating coverage: Record breakers
23 Sep 2010 | by Kate Magee
seconds set at 42,050ft on a private jet. The set was broadcast on Heart FM and was witnessed by GWR ...
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McDonald's edits ad after complaint
15 Nov 2010 | by Sara Kimberley
Mr Mrs Parsons from Cumbria, where the ad was shot, did not want Badger, their 34ft yacht to be associated with McDonald's. Leo Burnett is not believed to have been in breach of any copyright regulations, but removed the boat as a gesture of goodwill toward the couple. The re-edited version ...
Crisis simulation: The eye of the storm
11 Aug 2010 | by Kate Magee
.00: An online business report on FT.com says the firm's share price has plummeted to half its value at the start ...
BP responds to sustained criticism over media handling of oil spill
17 Jun 2010 | by Alec Mattinson
As BP continues its frantic attempt to stem the oil leak in the Gulf of Mexico, the company's comms efforts around the disaster have come in for sustained criticism. Earlier this month, an article in the FT claimed BP had 'become synonymous with corporate incompetence' and that 'the words BP ...
Financial Times unveils iPad app
12 May 2010 | by Daniel Farey-Jones
The app, currently in beta, takes its navigational lead from the FT's website rather than ... users with a turning page replica of the paper, the app resembles a cleaner, stripped-down version of FT ... physical, scrolling browsing method is used to access the different sections. The FT has had a ...
Tropicana 'brighter mornings for brighter days' by BBDO Toronto
02 Mar 2010
The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year. The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
