to remove filtersCREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
rhead Official Advert ft. Ace of Spades (slow version) - 90"www.youtube.com Picture the scene. A bar ...
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McDonald's edits ad after complaint
15 Nov 2010 | by Sara Kimberley
Mr Mrs Parsons from Cumbria, where the ad was shot, did not want Badger, their 34ft yacht to be associated with McDonald's. Leo Burnett is not believed to have been in breach of any copyright regulations, but removed the boat as a gesture of goodwill toward the couple. The re-edited version ...
Cannabis group creates ad to back Oakland factory bid
05 Oct 2010 | by Staff
Gropech is hoping it will get the go-ahead to build a 60,000 sq ft facility in Oakland, California, which will house 30,000 cannabis plants, producing as much as $50m of the drug for medical purposes each year. Derek Peterson, co-founder of Gropech, said: "The laws in California were sort of backward ...
FT 'smart but casual' by DDB London
29 Sep 2010
The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...
FT relaunches Weekend Magazine with 'Smart but Casual' campaign
27 Sep 2010 | by Arif Durrani
's (2 October) launch of the new-look FT Weekend Magazine....weekday FT readers who are looking to unwind at the weekend. The new-look magazine is positioning ... pages as part of a concerted push by the publisher to encourage the FT's weekday readership to pick up the paper at the weekend. The FT Weekend, available on newsstands on both Saturday and Sunday ...
3D billboard gets the Wonderbra effect
13 Sep 2010 | by Sara Kimberley
The ad, created by Iris, is more than 20ft wide and is close to the look of Wonderbra's renowned 1990s "Hello boys" campaign created by TBWA and featuring supermodel Eva Herzigova. Passers-by will need special glasses to fully appreciate the 3D ad featuring Brazilian model Sabraine Banado ...
Financial Times 'essential' by DDB UK
02 Sep 2010
The print and outdoor campaign is aimed at positioning the corporate FT subscription ... is to convey that although an FT corporate subscription is a cost to your business, the benefits you get in return are invaluable. Caroline Halliwell, FT s director of brand B2B marketing, said: "It is more ...
Financial Times targets businesses with new campaign
01 Sep 2010 | by Sarah Shearman
The Financial Times is rolling out a global corporate marketing campaign to promote the FT...that an FT subscription is an invaluable addition any business. The ads, which introduce the strapline ... in Financial Times campaign , which was created by DDB in 2007. Caroline Halliwell, FT director of brand ... a subscription but, instead, can we afford not to have one? " The FT erected its first paywall ...
FT launches its biggest ad campaign for How To Spend It
07 Jun 2010 | by Arif Durrani
, Krug and Harry Winston. The 2m ad campaign, created by DDB London, is being touted as the FT's "most ... and at prestigious summer events. It marks the first time an FT supplement campaign includes TV advertising ... an unparalleled opportunity to hit a niche, hard-to-reach audience. The FT and How to Spend It have a strong ...
FT refuses to publish Amnesty ad attacking Shell
19 May 2010 | by John Reynolds
LONDON - The Financial Times has declined to publish an advert paid for by human rights group Amnesty that criticised oil company Shell.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
