to remove filtersSearch begins for greatest sports marketing innovation
15 Nov 2010 | by John Reynolds
Bailey, Guinness GB Sponsorship Manager; Ashling O'Connor, The Times; Roger Blitz, FT; Paul Vaughan, RFU ...
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Professionals adopt mobile web faster than consumers
09 Dec 2010 | by Sarah Shearman
their handsets to browse content, according to research by FT.com....The FT.com "Mobile in the Boardroom" report, published today (9 December), shows that business ... , according to the report. Steve Pinches, group product manager, emerging technologies at FT.com, said ... , the Financial Times launched a global corporate marketing campaign , with print ads by DDB, to promote the FT ...
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
rhead Official Advert ft. Ace of Spades (slow version) - 90"www.youtube.com Picture the scene. A bar ...
Cannabis group creates ad to back Oakland factory bid
05 Oct 2010 | by Staff
Gropech is hoping it will get the go-ahead to build a 60,000 sq ft facility in Oakland, California, which will house 30,000 cannabis plants, producing as much as $50m of the drug for medical purposes each year. Derek Peterson, co-founder of Gropech, said: "The laws in California were sort of backward ...
Yahoo! is worth next to nothing - is a merger with AOL in its future?
24 Sep 2010 | by Gordon MacMillan
in China. The FT reported yesterday that Wang Shuai, marketing head of Taobao, the Chinese e ...
CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...
Motorola and Verizon team up for tablet launch
04 Aug 2010 | by Jacob Mathias
Motorola refused to comment this morning on the FT.com story , which revealed a number of details about the device, due to be unveiled as early as the autumn. The tablet will operate on the Verizon wireless network and feature a 10-inch screen. It will run on Google s Android operating system with a key ...
China's 'Twitters' targeted by internet police
15 Jul 2010 | by FT.com
Continue reading this story on FT.com ...
High numbers of Twitter followers does not equal influence
13 May 2010 | by Gordon MacMillan
The report "The Million Follower Fallacy" found that popular users with a high number of followers are not necessarily influential in terms of spawning retweets or mentions. Continue reading this post on Brand Republic's digital bog The wall Also new on The Wall Take a look: Vanity Fair and FT iPad app videos ...
Apple confirms Easter launch for US as publishers ready iPad editions
29 Mar 2010 | by Gordon MacMillan
iPad application, while the Financial Times will be free and based on the same business model as the FT ... for 90 days. Like the FT, The New York Times has signed a single 60-day launch sponsor in high ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
