The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...
The print and outdoor campaign is aimed at positioning the corporate FT subscription ... is to convey that although an FT corporate subscription is a cost to your business, the benefits you get in return are invaluable. Caroline Halliwell, FT s director of brand B2B marketing, said: "It is more ...
The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year. The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold ...
The Financial Times has launched a campaign to promote a new editorial series.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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