£650m in sponsorship money already raised for London 2012
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
number of branded shops selling official merchandise, including a 40,000ft megastore in the Olympic Park ...
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270ft-long promotional sign, set up near the venue of the Ryder Cup golf tournament....The betting chain started to erect a 270ft promotional sign on Monday in the style of the white Hollywood sign on Mount Lee, overlooking Celtic Manor Golf Course in Newport, Wales, site of the international golf tournament where play begins tomorrow (1 October). By the time it was set up on Tuesday ...
number of branded shops selling official merchandise, including a 40,000ft megastore in the Olympic Park ...
The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...
.5%. The reach of all the CNN websites is 2.2% while FT.com has a reach of 1.5% or 600,000 high earning individuals. However, Ben Hughes, deputy chief executive of the FT, pointed to the affluence of the site's elite audience, calling FT.com "the most effective international print website at reaching key target ...
's (2 October) launch of the new-look FT Weekend Magazine....weekday FT readers who are looking to unwind at the weekend. The new-look magazine is positioning ... pages as part of a concerted push by the publisher to encourage the FT's weekday readership to pick up the paper at the weekend. The FT Weekend, available on newsstands on both Saturday and Sunday ...
and Rupert Street comprises of 600,000 sq ft of prime Central London real estate. Agency founder Rana ...
The investment in the London-based studio is the FT s latest move away from its reliance on print media. Richard Edgar, the FT s head of video, is overseeing the project. The facility which has ... are among the options for which the FT could use the TV studios. The studio also has connectivity ...
in China. The FT reported yesterday that Wang Shuai, marketing head of Taobao, the Chinese e ...
by including editorial,' he says. He adds the FT's significant investment in the section proves ... , HSBC and Vodafone hit the headlines. Content is currently only being posted on the FT's usual website (FT.com/recruit), but the plan is to use the editorial to improve the offer and broaden the appeal ...
from the Daily Mail to the FT. That was 'keeping faith'. But Clegg has two serious headaches. His ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.