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CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

rhead Official Advert ft. Ace of Spades (slow version) - 90"www.youtube.com Picture the scene. A bar ...

Tropicana 'brighter mornings for brighter days' by BBDO Toronto

The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year. The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold ...

The Work

, with homepage takeovers on sites such as msn.com, ft.com, topgear.com and telegraph.co.uk. Expandable banners ...

Hershey tipped to enter bid for Cadbury

Carr has described it as "more appealing" than Kraft. However, the FT claims Hershey would have ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.