Nationwide s long-standing incumbent agency Leagas Delaney has also made it onto the list, alongside 18ft and Rising and Publicis London. A shortlist of three agencies is expected next week, with pitches taking place in January. The review of Nationwide's 20m ad business started last month ...
Mr Mrs Parsons from Cumbria, where the ad was shot, did not want Badger, their 34ft yacht to be associated with McDonald's. Leo Burnett is not believed to have been in breach of any copyright regulations, but removed the boat as a gesture of goodwill toward the couple. The re-edited version ...
was Caroline Tredget from the Independent, beating runners-up Kristina Eriksson from the FT and Matt Wilson ...
centre. Both Mindshare UK and Worldwide are moving into the new building, taking 78,000 sq ft of space ...
The ad, created by Iris, is more than 20ft wide and is close to the look of Wonderbra's renowned 1990s "Hello boys" campaign created by TBWA and featuring supermodel Eva Herzigova. Passers-by will need special glasses to fully appreciate the 3D ad featuring Brazilian model Sabraine Banado ...
According to a report in the FT , the Publicis investment could value the privately held agency at around $200m. The paper quoted industry insiders as saying this represented a "high earnings multiple for a business of that size". The 200-strong agency Talent is led by Julio Ribeiro who was previously ...
Wednesday 23 June Wake up at my home near Champneys health farm in the Chilterns at 6am and wander down to the kitchen bleary-eyed for a cup of coffee and a look at the FT.com email bulletin, which gives me my window on the world. At 7am, my personal trainer turns up and talks the pants off me ...
, Krug and Harry Winston. The 2m ad campaign, created by DDB London, is being touted as the FT's "most ... and at prestigious summer events. It marks the first time an FT supplement campaign includes TV advertising ... an unparalleled opportunity to hit a niche, hard-to-reach audience. The FT and How to Spend It have a strong ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters