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Focus: Marketing Comms - The faces behind the brand names

of its significance. Eighty-six per cent of the FT top 50 companies now have prominent ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

- storey DKNY store opened on Bond Street two years ago. Karan s new 12,000 sq ft flagship store ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

blue velvet-lined 55,000 sq ft hanger to view an Air France Concorde decked out in blue livery ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.