to remove filtersCREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...
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Search begins for greatest sports marketing innovation
15 Nov 2010 | by John Reynolds
Bailey, Guinness GB Sponsorship Manager; Ashling O'Connor, The Times; Roger Blitz, FT; Paul Vaughan, RFU ...
FT investigates advertorial complaints at business magazines division
01 Dec 2009 | by Daniel Farey-Jones
LONDON - The Financial Times is investigating allegations from journalists in its FT Business...According to a Guardian report , the allegations came to light in a letter from the NUJ's FT Group chapel to the FT, which read: "It has come to our attention that reporters, many of them members ... of the letter to Brand Republic. An FT spokeswoman told Brand Republic this morning that the company ...
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
13 Nov 2009 | by Staff
and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...
BR's full coverage of the downturn and the US newspaper industry
04 Nov 2009
Gapper in the FT today has a good piece on the woes of the New York Times, but he says the Gray Lady ...
Tories would scrap broadband tax and licence fee sharing plans
19 Oct 2009 | by Jennifer Whitehead
to independent journalism and condemned government media regulation. The FT interview comes a fortnight after ...
US broadcasters and media agencies in TV ratings shake-up
14 Aug 2009 | by Staff
source measurement. The FT reports that the consortium will be appointing research contracts as early ...
Apple's long-rumoured touchscreen mini computer 'out before Christmas'
27 Jul 2009 | by Dan Leahul
Normal 0 The FT claims its sources say the Apple tablet is expected to be launched in conjunction with a number of content deals by year-end, including music, film and book tie-ins, in what ... devices like Amazon's Kindle or the Barnes Noble's eReader. The FT says that Apple has not briefed ...
Wolff Olins tips emerging markets brands to go global
20 Jul 2009 | by Rachael Gallagher
at the consultancy, told the FT: "It used to be possible to be a global brand by dominating the US market ... to a seismic shift away from developed markets one-third of the FT Global 500's companies could come ...
Cannes attendance expected to be down by 40%
22 Jun 2009 | by Staff
are not sending any delegates, including Bartle Bogle Hegarty and TBWA\London, the FT reports. Others are cutting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
