CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...
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A slam dunk for brands
17 Aug 2010 | by Ed Kemp
Rockets' 7ft 6ins star Yao Ming. With the London Olympics just two years away, the NBA now has a great ...
Tesco plots standalone clothing store
09 Jul 2010 | by Joe Thomas
The retail giant is believed to be planning the opening of the store in London's West End, with premises around the 6,000 sq ft mark. The move by Tesco would challenge high street retailers such as Primark and Topshop and follows a revamp of its online clothing offering last year. In March this year ...
The Work: Private View
09 Jul 2010
and analysis about the new Emergency Budget, get the FT. This ad borrows interest from the Tesco Value Range. The FT and Tesco? Odd fit if you ask me. The iconic work done for The Economist was very good ... , but it's a great illustration of how Tesco Value brand values and FT brand values are chalk (stripe ...
Global Power List 2010: Vital Statistics
02 Jul 2010
- - - - - - 1 Media commentator - - - - - - 1 TALLEST: 6ft 6ins ...
Media: All about ... The ABCe system
04 Jun 2010
. 1. Last week, the FT launched its own independent metric, Average Daily Global Audience. Audited by PricewaterhouseCoopers, it measures the number of people globally who, on an average day, read FT journalism across print ... readership surveys. The measure will, according to Anita Hague, the global research director at the FT ...
The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT ... , The Financial Times released details of its iPad app , which takes its navigational lead from the FT.com, rather ... . It costs nothing to download the FT app and users can read 10 articles per month for free; but a standard ...
Opinion: The Marketing Society Forum
14 Apr 2010 | by Staff
can go to the BBC?' and 'If I have to pay, I'll pay for the FT', the main worry is whether ...
Mark Kleinman on marketing and the City: A different sort of ROI
23 Mar 2010 | by Mark Kleinman
sales area will be more than 6000ft2, but some bigger store formats are also planned. It expects ...
Unilever's Richard Brooke in epic bike ride for NABS
19 Mar 2010 | by Staff
in ten days, travelling an average of one hundred miles a day and climbing an estimated 45,000ft up hills ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
