to remove filtersBEHIND THE HEADLINES: Esso ready to respond to greens' criticism
22 Jun 2001 | by ANDY ALLEN
to help counter the phenomenon. Jonathan Bracey-Gibbon, author of an FT report into oil retailing ...
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Campaign: Insurance stunt boosts Somerfield wines - Consumer PR
21 May 2004 | by Donna Werbner
a wine-tasting session with Mount, the FT was persuaded to look at the business implications ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
. ALTERNATIVE KNOWLEDGE: THE FT MOUNTS A BUDGET DAY COUP The Financial Times sponsors a fleet of 40 liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity in themselves, but when their drivers were recruited to discuss the FT s Budget coverage with punters ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
of its significance. Eighty-six per cent of the FT top 50 companies now have prominent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
