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Facebook 'plotting ad-tracking system'

According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...

Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times

. - What was your finest hour? I would say it was getting my job at the FT within two months of leaving ... slogan? 'Because I'm worth it.' - What hobbies do you have? I'm captain of the FT netball team ...

Brand manager of the week: Cassie Gilbert, Brand and sales manager, The Weather Channel UK

brand to market. - What was your finest hour? Jumping from a plane at 15,000ft. - What would ...

Top German football club advertises in FT for shirt sponsor

Leverkusen lost its main shirt sponsor this year after the energy company TelDaFax ended its two-year deal. The club, which is in the Bundesliga, German's top division, is now running an ad in the FT that states "Come and play the Champions League with us! "This is your opportunity to become the main ...

Samsung launches Galaxy Tab via YouTube's new mobile site

secured two media deals with the Financial Times and London s Evening Standard. The FT has developed a special Samsung Tab app, giving Tab users free FT access until December 1. The FT has previously had great ...

Paddy Power forced to take down Ryder Cup sign

270ft-long promotional sign, set up near the venue of the Ryder Cup golf tournament....The betting chain started to erect a 270ft promotional sign on Monday in the style of the white Hollywood sign on Mount Lee, overlooking Celtic Manor Golf Course in Newport, Wales, site of the international golf tournament where play begins tomorrow (1 October). By the time it was set up on Tuesday ...

Waitrose promotes Clerkenwell store opening with pavement ads

. In addition, the retailer will project a 50 ft image of baguettes onto a nearby building. Appearing after dusk ...

Brand Health Check: The Independent

the lines of the FT and reinvigorate the weekday offer. The Indy used to be innovative, but has done little ...

Financial Times and CNBC jointly produce editorial series

micro site will launch on FT.com and a four part CNBC television series will air across EMEA and Asia ...

The FT launches ad campaign

telescope made from a copy of the FT. The UK campaign will be supported by outdoor posters at commuter ... in the capital. Direct mail and emails will be sent to FT readers. The Future of Investing series will run across regular sections of the newspaper and FT.com from 28 September to 17 October. Print advertising ...

 

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