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And in the real world... Apple, eBay, McDonald's, Nestlé and more

by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its expansion proposals in China, as the economic slowdown hits the country s economy. Source: FT The number ...

And in the real world... Tesco, Oracle, BA, GSK and more

, and PepsiCo offered to acquire its two biggest bottling units for $6 billion. Source: FT Tesco has posted ... shareholders over a 270 million capital raising plan. Source: FT ...

The Work: New Campaigns - UK

economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...

City Republic: Unilever's long-term strategy starts to pay off

s Virgin Radio. This morning, he cranked up the pressure on her in an FT interview, saying she would ...

FT to launch weekday edition of How To Spend It

The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...

The Work: New campaigns - UK

. The phone is decked out in the chav's pattern of choice, Burberry tartan. The 1,400 sq ft flagship store ...

Lynx ad undone by planning laws

Lynx has been forced to pull its risque 100,000ft2 ad from a field outside Gatwick Airport because

Special Report: Pan-Asian Media - The rise of branded content

-Mei Thompson, the regional managing director of the FT Asia, says: "We initially saw the reports as something ...

Charles Worthington names Steel as new-media agency

and FT.com, will also work in data capture elements and email marketing so that the site will sit ...

'No FT no comment' and 'Let your fingers do the walking' join slogan hall of fame

LONDON - 'No FT, no comment' and Yellow Pages' 'Let your fingers do the walking' are among...The 27 new additions brings the total to 83 slogans. At the top of the list of new additions is KFC's "Finger lickin' good", followed by Federal Express's "When it absolutely has to be there overnight" in second place. The Financial Times "No FT, no comment" comes in third place. In fourth place ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.