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Ad recognition app to feature in FT super-yacht campaign

A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition..., and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...

Sony to reveal launch of 3D TV by end of 2010

Chief executive Howard Stringer will tell a technology trade show in Berlin today that Sony is ready to bring 3D to market, the Financial Times reports. In excerpts of his planned speech, revealed by the FT, Stringer says: "Today, 3D is clearly on its way to the mass market. "As with high definition a ...

And in the real world... Apple, eBay, McDonald's, Nestlé and more

by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its expansion proposals in China, as the economic slowdown hits the country s economy. Source: FT The number ...

And in the real world... Tesco, Oracle, BA, GSK and more

, and PepsiCo offered to acquire its two biggest bottling units for $6 billion. Source: FT Tesco has posted ... shareholders over a 270 million capital raising plan. Source: FT ...

City Republic: Unilever's long-term strategy starts to pay off

s Virgin Radio. This morning, he cranked up the pressure on her in an FT interview, saying she would ...

McCartney, U2 and Bragg lend names to copyright ad

of the Gowers Report, which was compiled by former FT editor Andrew Gowers. It recommended ...

The Work: New campaigns - UK

beaches and stunning waterfalls, some of which are 60ft higher than Niagra Falls. PIZZA HUT - OVERTIME ...

FT to launch weekday edition of How To Spend It

The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...

Virgin Radio looks for reach boost from cash promotion

The fake cash is packed into the "Big Star", a 20ft perspex model of the station's red star logo hanging above Regent Street. Virgin is hoping to increase its reach across the UK with the promotion, which it is trailing with TV, internet video and outdoor ads starring its breakfast DJ Christian O ...

Financial Times to relaunch property supplement

focused 12-page supplement in the Weekend FT from September 16....editions of the FT, as well as ads on six radio stations, including Classic FM, Virgin Radio and LBC. The FT said House and Home would contain new features, including The Next Neighbourhood, which ... appeared as a weekly one-page article within the FT and and as a regular seasonal supplement, but the paper ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.