Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...
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Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
) as they compete in the women's tour. The activity was lanched in Miami and featured a 36ft-tall Facebook page ...
Andrew Walmsley on Digital: Newspaper ad relics die hard
09 Mar 2011
ft lists of spots, each attracting a negligible audience to TV coverage of log-rolling from Arkansas ...
Corporate consumers: Google and Dell name-check business clients
20 Oct 2009 | by Fiona Ramsay
and Daily Telegraph . An online campaign will run across websites including Silicon.com, FT.com and Times ...
FT.com looks at charging for content
07 Aug 2009 | by Sarah Johnson
-fareast-language:#0400; mso-bidi-language:#0400;} The Pearson owned FT is reported to be planning to start ... possible returns for FT content, and micropayments is one area that offers great potential. We won ... and technical solutions in place.' It is reviewing whether any content on FT.com will remain free to access ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
