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Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

to choose how and when I read the articles. It's a completely integrated experience. The FT's content ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

,047 shares 6. Peugeot 208 'Nonstop to Rudimental ft. John ...

Murdoch takes to Twitter to rubbish Sun on Sunday story

01 Feb 2012 | by John Reynolds

, on the social network. Murdoch s tweet reads, "FT Financial Times or Fawlty Towers? Sun on Sunday story today ... officers. The FT report also played down suggestions in other reports that a launch date for the title ... with the report in the FT. Murdoch took to Twitter at the start of the year and now has more than 165 ...

From fad to failure: why size does not ensure success

28 Jul 2011 | by David Patton

companies in the FT Index, which started in 1935, only two remain. One is a household name, Tate Lyle ...

FT web app nears 200,000 downloads

24 Jun 2011 | by John Reynolds

the FT expressed concern about the lack of data disclosed by Apple about the behaviour of users of apps distributed through its stores. John Ridding, FT chief executive, disclosed in his recent monthly internal ... and boasts more comprehensive features than the FT's older apps. The figures, which have not been ...

Ad recognition app to feature in FT super-yacht campaign

17 Jun 2011 | by Daniel Farey-Jones

A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition..., and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...

Google's algorithm change creates brand winners and losers

13 Apr 2011 | by Sarah Shearman

18.25% telegraph.co.uk 1774662 1517129 257533 16.98% ft.com 604065 ...

Wrangler 'stunt' by Fred & Farid

23 Mar 2011

The ad, by Paris-based agency Fred Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand s denim. The ad aims to give a modern twist to the Wrangler's cowboy image ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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