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Political campaigning needs media balance says Sorrell

The WPP chief told delegates at the FT Digital Media Broadcasting Conference that while Barack Obama had used digital effectively to win the presidency, TV ads were also a feature of his successful campaign. Sorrell was answering a question from Brand Republic about whether Obama's pioneering digital ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...

Time gathers rivals for digital magazine store

the venture. The FT said the business would be structured like the US online video service Hulu, formed ...

News websites suffer dips in reach among Europe's top earners

sample of the top 13% of all adults based on income across 16 markets, reveals that the reach of FT ... . The downward trajectory was also evident among the FT's online rivals, with economist.com down from 2.0% to 1 ... the very top 3%. FT.com's reach among the top 3% is up from 8.2% to 8.5%, while The Wall Street Journal ...

FT.com in deal with Adify

.co.uk and Reuters, has been trialling campaigns for FT clients with brands including Royal Mail. Adify will provide the FT with the technology to enable advertisers to reach SMEs via niche partner websites. Jon Slade, the Financial Times' global online and strategic advertising sales director, said: "The FT ...

AOP Awards 2008 shortlist announced

bbcgoodfood.com Financial Times FT.com Guardian News and Media guardian ... Channel 4 Financial Times FT.com Future Publishing PLC Future ... FT.com Guardian News and Media Zimbabwe election: The stolen ballots IPC Media ...

Internet founder speaks out against web tracking systems

FT.com, iVillage, Universal McCann and Unanimis. ...

Google beats rivals to take strongest brand accolade

maintained their top-five position from last year and were joined by the FT, which climbed 11 places to come ...

FT to roll out new subscription service for business customers

that will allow clients to access content through FT.com and third-party suppliers, following a deal...From April, business customers wishing to gain unlimited access to FT.com will be invited to subscribe to an FT content licence, allowing users to view content through FT.com and six major aggregators, including Alacra, Factiva and LexisNexis. The FT said the updated subscription model, which is being ...

Panlogic creates campaign for government trade body

the online contact centre, advertising and a viral game . The ads will appear on sites such as FT ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.