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The Work

, with homepage takeovers on sites such as msn.com, ft.com, topgear.com and telegraph.co.uk. Expandable banners ...

The Work: New Campaigns - UK

economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...

Direct news brief: Gillette takes to road

it claims is its biggest UK marketing campaign. It has transformed a 40ft-long HGV for use in an interactive

Charles Worthington names Steel as new-media agency

and FT.com, will also work in data capture elements and email marketing so that the site will sit ...

Stop Press

on the US market with its FT.com brand. FT Group has brought in Barry Herstein, Citibank s US ... , FT Group chief executive who is understood to be moving to New York. FT parent Pearson has said it will invest pounds 50m this year in developing and marketing FT.com in the US. OneSwoop ...

Briefs

at stereotypical views of the legal profession, will break this week in newspapers including the FT ...

DM LEAGUE TABLES: Digital TV puts DM into sharper focus - Interactive TV offers a powerful new platform for shopping. DM agencies are preparing for the revolution

Key companies The Business Database, FT Business, The Leaflet Company, Dun & Bradstreet ...

REVIEW: Marketing and advertising news in the week’s press

. - Advertising Age FT.com has appointed BBDO Worldwide to its dollars 55 million US account after a ...

Briefs

and buying for the FT s personal finance web site. The work is worth upward of pounds 5m. BBH Unlimited ...

NEWS BRIEFS

. The 100,000sq ft store in Dundee, which is a blueprint for Homebase s future large outlets, is divided ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.