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Ad recognition app to feature in FT super-yacht campaign

A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition..., and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...

Apple's long-rumoured touchscreen mini computer 'out before Christmas'

Normal 0 The FT claims its sources say the Apple tablet is expected to be launched in conjunction with a number of content deals by year-end, including music, film and book tie-ins, in what ... devices like Amazon's Kindle or the Barnes Noble's eReader. The FT says that Apple has not briefed ...

The Work: New campaigns - UK

beaches and stunning waterfalls, some of which are 60ft higher than Niagra Falls. PIZZA HUT - OVERTIME ...

Train operators ramp up two-for-one attractions entry activity

outdoor media opportunity at Waterloo. The old departure board has been replaced with a 300ft wide banner ...

Exclusive Resorts targets high-value audience online

WWAV created banners, which its media division placed on websites including Conde Nast Traveller, Telegraph.co.uk, Forbes.com, Economist.com, WSJ.com and FT.com. The banner ads picture stunning holiday destinations, with the strapline "The more you see, the more you want". James Quint, online group head ...

United Airlines promotes loyalty scheme with online campaign

on business sites including FT.com, The Economist and the business channels of The Guardian and The Times ...

BRIEFS

the title as well as the FT's monthly personal finance supplement, How To Spend It. A run-of-magazine ad ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.