to remove filtersThe Work: New Campaigns - UK
05 Dec 2008
economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...
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Tesco wins appeal against stores ban
05 Mar 2009 | by Sarah Crawley-Boevey
has more than 2,000 stores in the UK and says it plans to add two million sq ft to its empire by April ...
Campaign: Smirnoff hires 'rocketman' for relaunch - Publicity Stunt
16 Jul 2004 | by Ian Evans
. The rocketman - alias Texan Scott - climbed 152ft and entered the Guinness Book of World Records. However, while ...
Campaign: Insurance stunt boosts Somerfield wines - Consumer PR
21 May 2004 | by Donna Werbner
a wine-tasting session with Mount, the FT was persuaded to look at the business implications ...
CAMPAIGNS: Stunt - Seafood hat wows Royal Ascot ladies
02 Aug 2002 | by MARY COWLETT
, The Times' Style column, The Sun and the FT running items. In addition, fashion pundit Jeff Banks commented ...
ANALYSIS: A new twist to drinks sector PR mix - A spate of new business pitches and account wins in the spirits sector highlights the increasing use of PR in the marketing mix for hard drinks, says Alastair Ray
12 Apr 2002 | by ALASTAIR RAY
that as well as specialist publications it also looks to wider titles such as Wallpaper*, GQ and the FT's How ...
PUBLIC RELATIONS AWARDS 2000: Campaign - The Major Players Award Best Consumer Campaign.
27 Oct 2000
of national newspaper coverage in the week after opening showed overwhelmingly positive comments. The FT ...
WHAT THE PAPERS SAY: Frozen food idealism gets a warm reception
23 Jun 2000 | by ED SHELTON
conversion. The FT took a more negative stance, highlighting the NFU s fear that UK farmers might ...
Briefs
11 Nov 1999 | by ANNE-MARIE CRAWFORD
and buying for the FT s personal finance web site. The work is worth upward of pounds 5m. BBH Unlimited ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
. ALTERNATIVE KNOWLEDGE: THE FT MOUNTS A BUDGET DAY COUP The Financial Times sponsors a fleet of 40 liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity in themselves, but when their drivers were recruited to discuss the FT s Budget coverage with punters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
