Paddy Power seeks agency help to stage more stunts
17 May 2012 | by Sara Luker
The betting firm has sent tailored briefs to a number of agencies asking for support in stunt development on a project-by-project basis. Paddy Power is well known for its controversial PR activities. In 2010 it erected a 50ft Hollywood-style sign on Cleeve Hill for the Gold Cup at Cheltenham, which ...



