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Marketing Direct: List Report 2009

data has dropped off but marketers are still using the higher-profile data from lists such as the FT ...

Direct: FT plots readers' food review work

The Financial Times (FT) is launching a campaign entitled 'Lunch with the FT 2008' in association...The FT is inviting its readers to tell the newspaper about a lunch they have had at one of more ... that they are having 'Lunch with the FT' and take a copy of the newspaper with them to the restaurant. The feedback will then be used by the newspaper to select its FT Readers' Favourite Restaurants; a selection of the readers ...

Whole Foods job handed to Liquid

The US retailer plans to open the 125,000ft2 outlet on Kensington High Street, London, later this year, on the former site of Barkers department store. Liquid, which was hired following a competitive pitch, will create direct activity to promote the branch. Whole Foods Market plans to open more ...

Direct News brief: Macmillan Cancer Support in direct drive

direct-response outdoor campaign. Four 40ft ads claiming 'We're here to help people living with cancer

Direct News: Whole Foods hunts agency

The retailer, which also owns the Fresh & Wild chain, plans to open its 125,000ft2 store on the site of the former Barkers department store on London's Kensington High Street next year. Whole Foods Market has yet to announce the opening date or disclose details about the store, except to say ...

Raymond Snoddy on media: Readership data must tell whole tale

produced the dramatic news that FT readership had fallen by more than a quarter from April 2005 to March ... eyes, circulation was actually rising. And the FT was scarcely the first newspaper or magazine ... , are more reliable than NRS readership data. The FT problem, it appears, has as much to do with sample ...

Top direct marketing agencies

, Stuart Pearson, Les Hughes, Rob Dinsdale. Clients include AOL, FT.com, Five. Predominantly DM. Member DMA ...

Lloyds TSB assigns retail job to Billington Cartmell

the firm's mobile-banking service by placing a 12ft-high model of a phone at national railway stations ...

Direct news brief: Gillette takes to road

it claims is its biggest UK marketing campaign. It has transformed a 40ft-long HGV for use in an interactive

DM League Tables: Top 85 Direct Marketing Agencies 2003

dir Erik Beaton. Major clients include Peugeot, Mazda, FT.com. 70% call centre, database ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.