BSI targets business with standardisation push
08 Aug 2005 | by by Joe Lepper
the supplement. "The aim is to hit them with the mail shot after this FT article when the issue is fresh ...
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Lloyds TSB assigns retail job to Billington Cartmell
28 Sep 2005 | by by Ben Carter
the firm's mobile-banking service by placing a 12ft-high model of a phone at national railway stations ...
Exclusive Resorts targets high-value audience online
24 May 2005 | by by Daniel Farey-Jones
WWAV created banners, which its media division placed on websites including Conde Nast Traveller, Telegraph.co.uk, Forbes.com, Economist.com, WSJ.com and FT.com. The banner ads picture stunning holiday destinations, with the strapline "The more you see, the more you want". James Quint, online group head ...
United Airlines promotes loyalty scheme with online campaign
01 Mar 2005 | by Jennifer Whitehead
on business sites including FT.com, The Economist and the business channels of The Guardian and The Times ...
Direct news brief: Gillette takes to road
08 Sep 2004
it claims is its biggest UK marketing campaign. It has transformed a 40ft-long HGV for use in an interactive
FT.com rolls out advanced behavioural ad targeting
07 Sep 2004 | by Jules Grant,
LONDON - FT.com is launching a behavioural targeting service for online advertisers to enable them...FT.com will become the first non-US website to offer this service for clients on a global basis ... Revenue Science will assist FT.com in creating the service. The classification into distinct user groups ... data and registration and location of internet access. FT.com said that the technology enables ...
Telecom Express completes buyout from AMV BBDO
07 Sep 2004 | by Staff,
was founded in 1989. Clients include The Daily Telegraph, The Guardian, FT, Evening Standard, CBBC, BBC Radio ...
Publicis launches DM campaign for Queen's Awards
06 Jul 2004 | by Jules Grant,
of industry and service sectors. The FT coverage is accompanied by a letter with a detachable response ...
DM League Tables: Top 85 Direct Marketing Agencies 2003
25 Mar 2004
dir Erik Beaton. Major clients include Peugeot, Mazda, FT.com. 70% call centre, database ...
FT unveils insert and email drive for Europe edition
24 Mar 2004 | by Jules Grant,
Launching this Saturday, it includes an insert campaign in the FT magazine and an email campaign, which is to be sent to 70,000 people across Europe from the FT's database. The below-the-line activity backs up a wider campiagn. This Saturday, the weekend FT will also distribute a special commemorative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
