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CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

to the cognoscenti of cool: "Nonstop to Rudimental ft. John Newman". Still with us? Well, never mind; basically ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

04 Nov 2010 | by Simon Kershaw

rhead Official Advert ft. Ace of Spades (slow version) - 90"www.youtube.com Picture the scene. A bar ...

CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive

05 Aug 2010 | by Simon S Kershaw

Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...

Investors 'want break-up' of TNT, parent of Royal Mail rival TNT Post UK

08 Dec 2009 | by Noelle McElhatton

, the FT reports today . US postal services companies UPS and FedEx, as well as Germany's DHL, were thought ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

13 Nov 2009 | by Staff

and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...

ROYAL MAIL STRIKE - DM agency reaction: "it's too late to change delivery supplier"

23 Oct 2009 | by Noelle McElhatton

. Lovefilm , the DVD rental company, plans to continue using Royal Mail but the FT reports that it will offer ...

COMMENT - Is News International's move toward direct relationships the right one?

13 Oct 2009 | by Mediaweek

% off a camel-riding holiday. Like the world's other great publishing contradiction - the FT's How ...

MEDIA WATCH on Royal Mail strike: Daily Mail calls for 'super-smooth former ad man' Adam Crozier to be sacked

09 Oct 2009 | by Noelle McElhatton

was quoted in an FT article about the rising tide of anger amongst business users of mail. The DMA "represents a 128bn-a-year industry that employs 3% of the country's workforce," the FT stated. It quoted DMA ...

GyroHSR expands its planning function with hires from Mother and Naked

21 Sep 2009 | by Noelle McElhatton

Normal 0 0 1 303 1732 14 3 2127 11.773 0 0 0 Ferrand, a former media strategist at Naked Communications and OgilvyOne, oversaw the media planning for clients including UNIQLO, Timberland, FT and Fujitsu-Siemens. At GyroHSR, he will oversee the agency' media ...

FT launches global brand and direct response campaign to promote 'post-credit crunch' journalism

18 Sep 2009 | by Noelle McElhatton

created the campaign that starts at the end of September to push the FT's stature as the trusted voice ... rolled-up copy of the FT in the shape of a telescope and asks the question, "Where are we headed?" Print ads will run in the UK and in the FT's international editions, with online ads featuring on FT ...

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