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CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

04 Nov 2010 | by Simon Kershaw

rhead Official Advert ft. Ace of Spades (slow version) - 90"www.youtube.com Picture the scene. A bar ...

CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive

05 Aug 2010 | by Simon S Kershaw

Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

13 Nov 2009 | by Staff

and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...

Marketers' access to social network user data comes under EC scrutiny

18 Jun 2009 | by Dan Leahul

in Washington, told the FT: "We've been concerned about the growing third-party use of personal information ...

Protest movement hands out elaborate Financial Times spoof

27 Mar 2009 | by Daniel Farey-Jones

Normal 0 The 12-page send-up of the FT includes a series of digs at government ... behind the paper has also set up a website that mimics FT.com and hosts a PDF of the print edition ... . The editor of the fake FT, Raoul Djukanovic, said: "Journalists frame public debate, and the City frames ...

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

data has dropped off but marketers are still using the higher-profile data from lists such as the FT ...

Government rules out Royal Mail privatisation ahead of report

15 Dec 2008 | by Daniel Farey-Jones

Times' article on the report. The FT also writes that the report proposes a government takeover ...

Mandelson's postal privatisation comments trigger backlash

21 Oct 2008 | by Staff

Normal 0 Mandelson, who first proposed allowing the private sector to take a stake in Royal Mail in 1998, has told colleagues he is still inclined to this line of thinking, according to a Financial Times interview published yesterday. He told the FT that if he had not been forced to resign ...

FT kicks off subscriptions campaign

27 May 2008 | by Andrew McCormick

subscriptions. The work and leisure references aim to include the relaunched FT Weekend as a selling point ...

Internet founder speaks out against web tracking systems

17 Mar 2008 | by Staff

FT.com, iVillage, Universal McCann and Unanimis. ...

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