The Work: New Campaigns - UK
05 Dec 2008
economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...
In a trading update, Pearson has reported that FT Publishing posted good sales and profit growth
economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...
The new posters, by DDB London, are aimed at promoting the FT's reputation as a trusted source of global news. Frances Brindle, global marketing director at the Financial Times, said: "This striking image clearly demonstrates the role played by the FT in these challenging times. "At a time of crisis ...
"I have to read the FT and The Times for work every day, but I still want to look at shiny things
The FT, which sells most of its copies abroad, recorded average sales of 451,676 in October, with an average UK and Ireland circulation of 154,797 copies. With the exception of The Guardian, which recorded a 1.55 per cent increase, all other quality newspapers saw a decline in month-on-month circulation ...
"It reflects the fact that the Financial Times is the brand, not the FT. Outside the UK, people don't call us the FT." - James Montgomery, the editor of the Financial Times website, on dropping the FT.com logo "The British press is having a privacy law imposed on it, which ... is undermining ...
, will be forming an orderly queue at the new store. Success may spark a new trend in the magazine world. FT.com changes FT.com is sporting a nice rosy hue. The redesigned website now matches the colour ...
crisis, and drive viewers to a microsite, www.ft.com/budgets, which contains case studies on the benefits ...
at Times Newspapers and went on to work for the UK's first ISP, LineOne, and, later, FT.com and EmapOnline ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.