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FT uses empty billboards to promote advertising

crisis, and drive consumers to a microsite, www.ft.com/budgets, which contains case studies ...

The Week: Media News - Newspaper sales down

However, The Guardian, The Times and the Financial Times did record month-on-month increases. The Guardian saw the highest circulation lift, recording a rise of 4.9 per cent; The Times' circulation was up 4.1 per cent, while the FT rose 2.8 per cent month on month. Of the tabloids, only The Sun ...

The New Demographics: Business high-fliers

of their business sections, while titles such as the FT (see box) and The Economist, once synonymous solely ... of the British population. It is this audience the FT is hoping to tap into with its quarterly magazine, Wealth ... Good, the EMEA advertising sales director of FT Wealth, says. Individual tastes and interests ...

Media: All about ... Newspapers' financial coverage

we do best - essential analysis on the topics that impact on our readers." 4. FT.com reported a 300 ...

Reed scoops top awards at online publishing awards

, included the Financial Times in the best use of video category for FT.com and News Group Newspapers ... Winner: Channel 4 Ford Bite Use of Video Winner: Financial Times FT.com Special mention: Channel 4 ...

The Work: Private view

tub, a Somers Town or a Hovis. You learn to recalibrate. I'd seen the bmi (3) advertising in the FT ...

BMI press campaign targets business travellers

The press campaign, promoting the airline's business class sale, will appear in the FT, Sunday Times and The Times, Telegraph and Sunday Telegraph from 6 September. The execution features a graph of its sale prices, reflecting a shift in focus for the airline, which is seeking to target business ...

The Week: Media news - NI halts old printworks sale

The publisher of The Times and The Sun took the decision to suspend plans to sell the 14-acre site due to the sharp downturn in the central London property market. Developers had devised ambitious plans for a mixed-use development including up to two million sq ft of housing, retail and office space ...

The Week: City news - Pearson profits up a third

The owner of the Financial Times and Penguin Books reported sales of £1.97 billion in the six months to June, and adjusted operating profit of £124 million, up 38 per cent on the same period last year. At the FT Group, sales were up 11 per cent and profits up 21 per cent, in part thanks ...

Media: Chatter

"It's not an easy downturn to understand and I'd say, immodestly, that the FT has done a great job of helping us interpret this: the credit crunch, commodity prices, the oil price." - Marjorie Scardino, the chief executive of Pearson, after a 21 per cent rise in the Financial Times' profits "I am ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.